VTC Academy | TOOLS MASTER FOR DIGITAL AGE

TOOLS MASTER FOR DIGITAL AGE

4.9 (5646)

Course format: On campus/Online

Duration: 5 weeks

Major: Digital Marketing

ENROLL NOW

Introduction

The Tools Master for Digital Age course (Proficient in Google & Facebook Advertising platforms) of VTC Academy will provide advertising methods & tools on social media channels and the most used search engines are Google and Facebook.

Combined with a practice-focused learning approach and regular updates on the latest trends, the course helps you quickly master key skills & fundamentals in Digital Marketing.

Highlights of course

Directly manipulate the 2 most popular sales-promotion tools at present, Facebook Ads and Google Ads

Lecturers are reputable experts

Flexible study time suitable for busy students

Update the latest Digital Marketing trends

Course content has absolute practical applicability

Methodical and intensive training route

Who can learn?

GROUP 1: Students of Universities and Colleges who want to be equipped with practical skills of Digital Marketing.

GROUP 2: Marketing professionals who want to update and improve their digital marketing expertise.

GROUP 3: Online business individuals who want to build an attractive sales channel with Digital Marketing tools to increase business efficiency.

GROUP 4: Business owners who want to approach Digital Marketing to develop business strategies.

Course overview
Study time: 14 sessions - 3 hours/session

The course provides knowledge about the two most prominent Digital Marketing tools, Facebook and Google:

1. Overview of Facebook Ads

– Consumer behavior on Facebook

– Types of fanpage and type of advertising accounts

– How to create a fanpage from basic to advanced

– Collect data and analyze

– Five quick practical steps of Facebook helps the campaign be highly effective

2. Overview of Google Ads

– Youtube Ads

– Google search advertising (Quality score, Ad rank, create MCC account, personal account)

– Practice Goodgle Ads

– Google Business Account

– Extensions

Course outcomes

Manually set up ad campaigns on Facebook and Google platforms

Increase sales from reaching potential customers on social networking platforms

Mastering the operating principles of Google Ads, Facebook Ads advertising platforms and optimization principles to stay proactive when working in reality

Understanding customer behavior through reading and understanding reports, thereby building an appropriate content plan

Mastering campaign optimization tricks to bring in potential customer data in business

Know how to allocate and optimize the advertising budget from reading reports