VTC Academy | DIGITAL MARKETING MANAGEMENT 4.0
VTC Academy VTC Academy
DIGITAL MARKETING MANAGEMENT 4.0

DIGITAL MARKETING MANAGEMENT 4.0

4.9 (4373)

Learning method: On campus/Online

Duration: 4 weeks

Major: Digital Marketing

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Introduction

The Digital Marketing Management 4.0 course of VTC Academy will help you become a manager with in-depth Digital Marketing knowledge and the ability to analyze and build appropriate strategies.

In particular, the course will update the latest Digital Marketing trends of the 4.0 era with knowledge of artificial intelligence (AI), and at the same time equip the thinking and perspective of the management level, helping you to apply and build an effective digital strategy for business operations.

Highlights of course

The only learning program with the application of <strong>Artificial Intelligence (AI)</strong> and <strong>Omni-channel Business Model</strong> in VietNam
The only learning program with the application of Artificial Intelligence (AI) and Omni-channel Business Model in VietNam
Lectureters are reputable experts
Lectureters are reputable experts
Learning program focus on practicality
Learning program focus on practicality
Flexible time suitable for busy students
Flexible time suitable for busy students
Regularly update the Latest Digital Marketing Trends
Regularly update the Latest Digital Marketing Trends
Great networking opportunities with experts in the same industry
Great networking opportunities with experts in the same industry

Who can learn?

GROUP 1: Marketing Specialists who want to update and improve their digital marketing expertise.

GROUP 2: Business owners who want to approach Digital Marketing to develop business strategies.

GROUP 3: Businesses want to expand and develop their business on multi-channels.

Course overview
Study time: 12 sessions - 3 hours/session

1. Strategic/Budget and Launching

– Planning and implementing a methodical marketing campaign with international standards

– Measure the optimal cost and effectiveness of the campaign

– How to plan and implement a Media campaign

2. Follow/Balance and develop new strategies

– Quantify marketing costs from small to large business

– Marketing Automation

– AI application for Digital Marketing

– Build and operate the Marketing department

– Automated business operation strategy

– Soft skills for leaders

– Multi-channel business model (Omni-channel) and Customer relationship management (CRM)

Course outcomes

DIGITAL MARKETING MANAGEMENT 4.0
01
Master and effectively implement Digital Marketing 4.0 models and systems
02
Develop decision-making skills based on multi-data analysis, from data types from business reports to market research data and data from digital marketing activities performed
03
Develop a set of KPIs and measurement methods, analyze data, make reports and optimize business results
04
Effectively applying Artificial Intelligence (AI) to data analysis to evaluate behavior and improve customer experience
05
Effectively apply the omni-channel model to integrated marketing activities
06
Increase the ability to forecast, plan, evaluate business performance through the proficient application of customer management software, business administration

Testimonials

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Academic programs

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E-COMMERCE LEADERS

E-COMMERCE LEADERS

4.9 (4091)
Learning method: On campus/Online
Duration: 3 weeks
Major: Digital Marketing
MODERN MARKETERS: DESIGN & CONTENT

MODERN MARKETERS: DESIGN & CONTENT

4.9 (4590)
Learning method: On campus/Online
Duration: 3 weeks
Major: Digital Marketing
GROWING DIGITAL BUSINESS

GROWING DIGITAL BUSINESS

4.9 (3890)
Learning method: On campus/Online
Duration: 8 weeks
Major: Digital Marketing

Contact us

For further information, please leave your enquiry here.

  • Hanoi: 0981 114 757
  • Da Nang: 0865 098 399
  • Ho Chi Minh City: 0818 799 299