VTC Academy | DIGITAL MARKETING MANAGEMENT 4.0
DIGITAL MARKETING MANAGEMENT 4.0
Course format: On campus/Online
Duration: 4 weeks
Major: Digital Marketing
ENROLL NOWIntroduction
The Digital Marketing Management 4.0 course of VTC Academy will help you become a manager with in-depth Digital Marketing knowledge and the ability to analyze and build appropriate strategies.
In particular, the course will update the latest Digital Marketing trends of the 4.0 era with knowledge of artificial intelligence (AI), and at the same time equip the thinking and perspective of the management level, helping you to apply and build an effective digital strategy for business operations.
Highlights of course
Who can learn?
GROUP 1: Marketing Specialists who want to update and improve their digital marketing expertise.
GROUP 2: Business owners who want to approach Digital Marketing to develop business strategies.
GROUP 3: Businesses want to expand and develop their business on multi-channels.
Course overviewStudy time: 12 sessions - 3 hours/session
1. Strategic/Budget and Launching
– Planning and implementing a methodical marketing campaign with international standards
– Measure the optimal cost and effectiveness of the campaign
– How to plan and implement a Media campaign
2. Follow/Balance and develop new strategies
– Quantify marketing costs from small to large business
– Marketing Automation
– AI application for Digital Marketing
– Build and operate the Marketing department
– Automated business operation strategy
– Soft skills for leaders
– Multi-channel business model (Omni-channel) and Customer relationship management (CRM)
Course outcomes
Testimonials
