VTC Academy | Full-stack Digital Marketing

Full-stack Digital Marketing

5 (7656)

Course format: On campus

Duration: 2 years

Major: Digital Marketing

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What is Full-stack Digital Marketing?

While Technology and Social networks are growing rapidly, and the high-speed internet has globally covered, Digital Marketing becomes one of the indispensable activities of Marketing. Digital marketing not only increases brand awareness and influences customer behavior, but also stimulates customers to purchase by targeting a wide range of potential customers across digital platforms. Recently, Digital Marketing is in the Top 5 most attractive fields in terms of career opportunities, working environment as well as income.

The Full-stack Digital Marketing specialist academic program of VTC Academy provides comprehensive knowledge of tools, platforms, essential digital marketing activities, and important skills such as planning, strategy development, and customer analysis. The highlight of this program is to provide knowledge about the application of Artificial Intelligence (AI) in advanced strategic activities such as data analysis, consumer behavior understanding and psychological evaluation, performance measurement of marketing campaigns as well as improve customer experience to optimize revenues and profits.

Why choose Full-stack Digital Marketing

high demand

Most attractive job
in the 4.0 era

Outsdanding Income

Freedom of creativity

Constantly updated knowledge & skills

Broad career path

SEM 1

MARKETING FOUNDATION

1. Semester Orientation Session

2. English for Marketing & IT

3. Personal and Career Development

4. Leaning How to Learn

5. Soft Skills

6. Computer Fundamentals

7. Marketing Overview & Principles

8. Market Research

9. Branding

10. Customer Psychology & Behaviour

11. Marketing Funnel

12. Content Marketing

13. Design for Marketing

14. Project 1 (Team)

SEM 2

PROFESSIONAL DIGITAL MARKETING

15. Semester Orientation Session

16. Introduction to Digital Marketing

17. Digital Content Creation

18. Design Tools for Digital Marketers

19. Landing Page & Website Building

20. Social Media Marketing

21. Search Engine Optimization (SEO)

22. Paid Search with Google Ads (PPC)

23. Video Display Advertising

24. Email Marketing

25. Analytics with Google Analytics (GA)

26. Mobile App Marketing

27. Video Marketing

28. Project 2 (Team)

SEM 3

FULL-STACK DIGITAL MARKETING 4.0

29. Semester Orientation Session

30. Customer Relationship Management (CRM)

31. Marketing Automation

32. E-commerce & Marketplace

33. Digital Marketing Report, Strategy & Planning

34. Marketing Intelligence – Data Analytics & Synthesis

35. Omni-Channel Marketing & Personalization

36. Gamification Marketing

37. AI in Digital Marketing 4.0

38. AI Application & Integration for Digital Marketing

39. Business Start-up

SEM 4

FULL-STACK DIGITAL MARKETING EXPERT

40. Capstone Project (Team)

Graduate outcomes

Has comprehensive vision and ability to produce, measure, evaluate and optimize digital content for advertising and marketing campaigns.

Proficient in digital marketing activities and tools, and understand how to operate and optimize social platforms (Facebook, Zalo, TikTok,...), website and landing page.

Acquire skills in market research, planning, and building comprehensive marketing strategies towards overall and details.

Apply Artificial Intelligence (AI) to data analysis to evaluate customer behavior and improve the customer experience.

Develop business analyst skills to exactly approach the targeted customers and increase conversion rates to optimize revenues and profits.