VTC Academy | Full-stack Digital Marketing
VTC Academy VTC Academy
Full-stack Digital Marketing

VTC Academy | Full-stack Digital Marketing

Full-stack Digital Marketing

5 (7656)

Course format: On campus

Duration: 2 years

Major: Digital Marketing


What is Full-stack Digital Marketing?

While Technology and Social networks are growing rapidly, and the high-speed internet has globally covered, Digital Marketing becomes one of the indispensable activities of Marketing. Digital marketing not only increases brand awareness and influences customer behavior, but also stimulates customers to purchase by targeting a wide range of potential customers across digital platforms. Recently, Digital Marketing is in the Top 5 most attractive fields in terms of career opportunities, working environment as well as income.

The Full-stack Digital Marketing specialist academic program of VTC Academy provides comprehensive knowledge of tools, platforms, essential digital marketing activities, and important skills such as planning, strategy development, and customer analysis. The highlight of this program is to provide knowledge about the application of Artificial Intelligence (AI) in advanced strategic activities such as data analysis, consumer behavior understanding and psychological evaluation, performance measurement of marketing campaigns as well as improve customer experience to optimize revenues and profits.

Why choose Full-stack Digital Marketing

Full-stack Digital Marketing
high demand
Full-stack Digital Marketing
Most attractive job
in the 4.0 era
Full-stack Digital Marketing
Outsdanding Income
Full-stack Digital Marketing
Freedom of creativity
Full-stack Digital Marketing
Constantly updated knowledge & skills
Full-stack Digital Marketing
Broad career path



1. Semester Orientation Session

2. English for Marketing & IT

3. Personal and Career Development

4. Leaning How to Learn

5. Soft Skills

6. Computer Fundamentals

7. Marketing Overview & Principles

8. Market Research

9. Branding

10. Customer Psychology & Behaviour

11. Marketing Funnel

12. Content Marketing

13. Design for Marketing

14. Project 1 (Team)




15. Semester Orientation Session

16. Introduction to Digital Marketing

17. Digital Content Creation

18. Design Tools for Digital Marketers

19. Landing Page & Website Building

20. Social Media Marketing

21. Search Engine Optimization (SEO)

22. Paid Search with Google Ads (PPC)

23. Video Display Advertising

24. Email Marketing

25. Analytics with Google Analytics (GA)

26. Mobile App Marketing

27. Video Marketing

28. Project 2 (Team)




29. Semester Orientation Session

30. Customer Relationship Management (CRM)

31. Marketing Automation

32. E-commerce & Marketplace

33. Digital Marketing Report, Strategy & Planning

34. Marketing Intelligence – Data Analytics & Synthesis

35. Omni-Channel Marketing & Personalization

36. Gamification Marketing

37. AI in Digital Marketing 4.0

38. AI Application & Integration for Digital Marketing

39. Business Start-up




40. Capstone Project (Team)


Graduate outcomes

Full-stack Digital Marketing
Has comprehensive vision and ability to produce, measure, evaluate and optimize digital content for advertising and marketing campaigns.
Proficient in digital marketing activities and tools, and understand how to operate and optimize social platforms (Facebook, Zalo, TikTok,...), website and landing page.
Acquire skills in market research, planning, and building comprehensive marketing strategies towards overall and details.
Apply Artificial Intelligence (AI) to data analysis to evaluate customer behavior and improve the customer experience.
Develop business analyst skills to exactly approach the targeted customers and increase conversion rates to optimize revenues and profits.
Full-stack Digital Marketing

Career opportunities

Full-stack Digital Marketing specialist
Full-stack Digital Marketing
Market Research specialist
Strategy Consultant
Full-stack Digital Marketing
Business Analyst
Lecturer in Digital Marketing

Career development pathway

Full-stack Digital Marketing

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